ECB launches campaign to celebrate over 200 cricket initiatives across the game supporting the nation during COVID-19.
The release of the program is attatched
As you are all aware, tomorrow we will launch cricket’s campaign Together through this Test to highlight how the cricket family is supporting the national effort during the COVID-19 crisis. We hope the campaign will amplify and celebrate the amazing work that so many across the recreational and professional game are doing to support their local communities, and to raise funds for worthwhile causes.
The fact that this campaign exists at all is solely down to the incredible collaboration from across the cricket network and the wider game, so thank you.
Your colleagues will have received a toolkit earlier this week laying out details and assets of the campaign, as well as how to direct people to get involved. Please find attached the news release (embargoed until 00:01 tomorrow, Thursday 21 May) and an infographic with more information about some of the 200+ inspirational stories behind the campaign. We have received significant national media interest in the campaign and I am sure the same will be true at a regional and local media level.
In addition, I am delighted to be able to share the campaign video (also embargoed as above), narrated by Stephen Fry: https://www.ecb.co.uk/video/1670476/the-wait.
I believe that Together through this Test shows our game in its best possible light during what has been, and continues to be, an extremely challenging time for our sport and society. Thank you to you and all your colleagues, clubs, and players for supporting it.
Very best wishes,
Managing Director, Women’s Cricket
England and Wales Cricket Board
Lord's Cricket Ground, St John's Wood London, NW8 8QZ, England
Tel: +44 207 432 1277: Mobile: +44 7721 728394: Switchboard: +44 207 432 1200
Email: Clare.Connor@ecb.co.uk: Web: www.ecb.co.uk